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We Specialize in the Science of Herbal Magic

about us

We strive to change how people perceive and use tinctures for health and well-being with a full line of small-batch crafted products from our Potion Masters in Sebastopol, California.


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Mitcho Thompson


Craig Litwin


Read Mitcho's info about cannabis tea in Forbes Magazine, here! 

The PhytoMagic Story

If it can be imagined, the Earth contains the resources to create it

The PhytoMagic cannacentric herbal product line began in 2007 as Mitcho formulated and produced a line of tinctures for the launch of the Peace in Medicine dispensary in Sebastopol, CA under the brand "Lumen Naturae". The tinctures amazed medical cannabis patients as they were stunningly successful in targeting symptomatic relief, and both the loyal customer base and the product line grew, eventually expanding into the "Granny Jane's" line of tonics and glycerites.


**Fun Fact! A glycerite is a tincture made using food-grade glycerin instead of alcohol. PhytoMagic tonics are flavored with glycerites made from organic fruits and spices!

Team PhytoMagic has been working together in various arrangements since 2010. Each of our backgrounds in wellness and activism made for exemplary synergy to provide healthful products with positive intentions and impact. With training and educational materials, we were able to bring a fresh and enlightening perspective of cannabis products to many different dispensaries, eventually furthering our reach by offering informational seminars about Seniors and Cannabis, the Non-Toxic Lifestyle, and High Magic: Cannabis in Spirituality.

The more challenging the process, the more rewarding the creation

Sadly, with the advent of recreational cannabis regulations, Mitcho's tincture production site was not zoned in a way that could be licensed. But team PhytoMagic banded together with a plan to bring these veritable potions of vitality and mirth into the regulated market! We designed and built out our manufacturing and distribution facility, affectionately called The Resourcery, right across the street from where it all started in lovely Sebastopol. If you haven't been here, come visit! 

What is designed by the heart brings laughter to the head

Finally, our fantastic tinctures are back and better than ever!

We believe in a concept we affectionately call “Kind Capitalism”, in which supporting the common good is a fundamental responsibility of all businesses. At PhytoMagic we have borrowed the idea of the “Triple Bottom Line” from our experience working in nonprofits, which calculates the actual success of a business not just from its financial reports but also from its impact on the community it serves and the planet as a whole.

Our commitment to the greater good comes in two forms:

  • Environmental Stewardship! Our facility is solar powered and we use organic, locally sourced inputs whenever possible.

  • Social Equity! Our company’s financial model allocates 5% of our net profits to charitable donations. These donations are directed toward anti-poverty work, equal rights for ALL, and environmental justice.


We as a team of living, breathing, loving human beings have committed ourselves to these ideals of service, both inside and outside the workplace. Across our team we serve on the multiple nonprofit boards, donate our personal time and money regularly at community benefit agencies, and share our wisdom and joy with the world by offering free classes and by hosting seminars on wellness topics in community spaces around Northern California.

We'd love to team up with you to make positive change!

If you operate or know of a good cause that we can support, please let us know!

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